Skincare Routines
How to Pick the Right Moisturizer
Choosing the right moisturizer for you depends on your skin type. Gel for a lighter feel, cream for a richer one, ointment at night.
By Glow Routine Life · Updated 5 October 2026

The routine at a glance

- Start with your skin type
- Match the texture
- Apply while damp
- Pick one you will use
The 4 steps
- Start with your skin type. Choosing the right moisturizer for you depends on your skin type. Match the texture to how your skin feels most days, then adjust from there.
- Match the texture. A gel is often water-based and tends to feel lighter on the skin than a lotion. A cream is thicker and has higher oil content than a lotion and gel, making it more hydrating. An ointment is the thickest of all.
- Apply it while you are damp. Put on moisturizer right after you get out of the shower. When your skin is damp, thicker creams and ointments spread more easily.
- Pick one you will actually use. First, select a fragrance-free cleanser or moisturizing body wash. Then, pick a moisturizer you feel comfortable using at least twice a day.
How often
At least twice a day, morning and night. A moisturizer you like is one you will use, so texture matters more than the shelf it came from.
Two mistakes that undo the routine
- Waiting for your skin to dry before moisturizing — put on moisturizer right after you get out of the shower, when your skin is damp.
- Buying the thickest jar because it sounds strongest. A cream is thicker and has higher oil content than a lotion and gel, making it more hydrating. Choosing the right moisturizer for you depends on your skin type.
Save this for your next restock
Keep this routine where you will find it — pin it to your routine board and start tonight.
Choosing the right moisturizer for you depends on your skin type — see AAD how to pick a moisturizer.
